Must A Aspiring Influencer Pal Cease Using Me for Content?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. It's jarring to spot myself on her social media – it feels like a sudden shock.

A close companion of a decade, she, calls herself the “content queen”. It’s fun for a short while, but it weighs on our relationship.

She is an extrovert, she feels the need to document everything constantly. When we eat out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when strangers see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an influencer yet, but Marielle is trying to be. She creates vlogs about living in our city, a day in her life, and her styling career. The material is quality, I’ll give her that, but I prefer not to be dragged into it. Sometimes she films me while I’m eating, or just accompanying her. I’ll see myself on her Instagram afterwards, and it pops up like a jumpscare: I might be bare-faced, making a strange expression or photographed mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to film her at inopportune moments. Sometimes I'm in conversation to someone else, or we're simply spending time in the street. The dynamic feels like our bond has transformed into me being her free crew. She could easily hire someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she dismissed it. I've been invited to several industry functions, which was nice, but that doesn’t make up for all the energy I spend assisting her make content.

I appreciate that Marielle has helped me with my career in design, but I don’t want our connection to become merely a tally of favours. I don’t feel she's insincere or inauthentic, but at times it seems that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and film me laughing with someone. It’s so silly. I need her to recognize that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also desire to enjoy it without being filmed, edited, or shared for an audience. I’m not a prop for her online persona.

The Other Side: Marielle

I want my friend to see that the content we make together can get us a foot in the door.

I am passionate about creating videos. It's more than a hobby; it's integral to who I am. Producing content and documenting experiences online enables me to express myself and connect with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to make money from your passions. I admire people on TikTok who execute that style of informal, self-made film-making.

Creating content is my version of engaging with life: observing the nuances, posting them with an audience that values the craft behind it. I never intend to make Beth uneasy. Taking her to industry events was my method of sharing opportunities, giving her a chance to witness exclusive moments that could help her professional path too. That isn't blackmail, it’s just being realistic.

I would take her to these events even if she refused to assist me, but I want her to see the benefits the work we create together can get us: an opening. I understand not all people enjoys being on camera, but often unplanned moments is what makes material authentic. Being recorded occasionally is part and parcel of being my friend. I'd remove anything she requested, but she has never asked yet.

I don’t expect anybody to be my personal filmmaker, but friends support one another in minor capacities. I thought recording a clip now and then would be fun for her. Creativity flourishes in partnership, and having Beth around makes projects energetic and pleasurable. I don't compel her to take part in anything, and I would never intentionally humiliate her. But creating content jointly sometimes is part of how I document our time together.

I cherish our friendship profoundly and want to avoid making videos to drive a wedge between us. I’m willing to find middle ground: like asking before filming, and steering clear of shots that might make her self-conscious.

This is not about control, it’s about expressing my perspective while still respecting hers. Obviously content creation is not a replacement for real connection: it's merely part of how I experience life and I want her to be included in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Should Marielle stop recording herself and Beth when they are socializing?

There’s nothing more excruciating than having a companion point a camera at you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Maybe she can find influencer friends to collaborate with. Given the uncertain future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have helped previously. While she enjoys creating, that doesn't imply everyone around her is willing material. She needs to honor Beth’s privacy.
Another reader, 26

Marielle might love producing videos and displaying her life online, but it’s not for everybody. It’s nice she has helped Beth’s career, but she must to hear what Beth wants.
A commenter, 27

It sounds like you care about each other, so cling to that and ensure it’s the priority in your relationship. Foster some real memories, where true emotions are preserved, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be not fully engaged nor genuine when they're together – she’s working. Each appears unsure as to where the line is. The solution lies not in trying to alter one another, but in each establishing clear limits around what is comfortable to them and determining if there is an acceptable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their bond?

Frederick Hester
Frederick Hester

A software architect with over a decade of experience in cloud computing and AI-driven solutions, passionate about simplifying complex tech concepts.